The provocative tagline (with terrible kerning)

Tortoise & Blonde, an online eyeglass design shop which is positioning itself as ‘Sex, Specs, and Rock n’ Roll’ – has a new tagline: We want to sit on your face. It’s an American brand, but the humour and graphic treatment feel British to me. The copy works. Typography is obviously inspired by the “Keep Calm and Carry On” poster (produced by the UK Government in 1939) – they’ve picked up the Gill Sans all caps, and the justified setting – but they really need to get hire a graphic designer who knows something about kerning.

>> BetaBeat: Tortoise & Blonde Thought ‘We Want To Sit On Your Face’ Was a Good Idea for a Slogan
>> Kern type: a kerning game

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