The 5¢ Coke

From 1886 up to about 1959 – over 70 years! – the price of Coke was just 5¢. At the start, Coke was sold as syrup to soda fountains. Bottled drinks were an unproven newfangled idea, and Coca-Cola’s president didn’t see a future in it until it was much too late. Smart marketing limited profit loss, kept the drinks in the public consciousness and increased sales.
Full story below.

>> NPR: Why Coke Cost A Nickel For 70 Years / David Kestenbaum

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